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Beschreibung
the ¿points-of-marketing¿ service encounters carry a major task of transferring the corporate image over the organisational boundary. This research gives recommendations for better management of points-of-marketing.A positivist approach was adopted in order to measure perceptions of corporate brand image quantitatively. Through questionnaires, 5 employees and 42 potential students were asked to rate 18 brand attributes according to strength and favourability on a scale of 1-10.
Branding Strategies of Higher Education Providers
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 27. September 2011 |
| Maße | 22 cm x 15 cm x 0.5 cm |
| Gewicht | 119 Gramm |
| Format | Softcover |
| ISBN-13 | 9783844310108 |
| Seiten | 68 |
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