Content Analysis of Farm TV Programme of Doordarshan Kendra, Jalandhar

Jalandhar was under taken with the objectives to study the socio-economic profile of the respondents, to analysis the content of the programme MPMK, to study respondents' reactions about content of the programme and satisfaction level and to investigate the viewing behaviour of the respondents. From the three districts selected, two blocks were selected from each three villages were then selected from each block, and ten MPMK viewing farming families were selected randomly from each village. Adult member of each farming families were then selected. Thus the total sample comprised of 180 farmers for the present study. The data was collected by following personal interview approach method and were tabulated and analysed using appropriate statistical tools. The findings of the study revealed that one third of the respondents belonged to age group of 40-50 years and most were middle passed. All of the respondents had motor for irrigation purpose. Almost two third of the respondents had frequently extension contact with agricultural sub-inspector. Less than half of the respondents read newspaper everyday, while one third of them viewed TV programme everyday.