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Beschreibung
This research analyzes the crisis communication messages of the two organizations: British Petroleum (BP) and Tokyo Electric Power Company (TEPCO). The study looks at the organizations¿ press-releases, Facebook updates, and tweets. The research looks at detecting four main themes in the companies¿ crisis communication messages: trust, collaboration, commitment, and interactivity. This study then goes on to look at the crisis communication strategies.
Details
| Verlag | LAP Lambert Academic Publishing |
| Ersterscheinung | Juni 2015 |
| Maße | 22 cm x 15 cm x 0.5 cm |
| Gewicht | 113 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659714481 |
| Seiten | 64 |
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