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Beschreibung
This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age.
Analyzing Consumer Behavior to Drive Managerial Decision Making
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 02. Oktober 2025 |
| Maße | 21 cm x 14.8 cm |
| Gewicht | 716 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783031959202 |
| Auflage | Second Edition 2025 |
| Seiten | 439 |
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