Contemporary Marketing Promotions

The book talks about the marketing communications vis-à-vis the contemporary tools in practice for doing the same. Although the importance of advertising in doing marketing communications cannot be dismissed, but the tools described in this book have become significant in this century. Public Relations, Publicity, Corporate Advertising, Internet and Interactive media have all collectively played an important role in making marketing communications for organizations stand out in the clutter and make the viewer, reader, and listeners among consumers or would be consumers respond and participate in the growth of the organizations as well their own satisfaction and happiness. The book explains these contemporary marketing communication tools in two parts where Part A encompasses Public Relations, Publicity, and Corporate Advertising and Part B encompasses Internet and Interactive media. The book not just theorizes with definitions and concepts , but goes further detailing the applications and implementations by different types of organizations in making these contemporary marketing communication tools work for themselves as well as for the material welfare of their existing consumers