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Softcover - 9781071630020
181,89 €
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Beschreibung
This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.
Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.
Details
| Verlag | Springer US |
| Ersterscheinung | 08. April 2023 |
| Maße | 25.4 cm x 17.8 cm |
| Gewicht | 1099 Gramm |
| Format | Hardcover |
| ISBN-13 | 9781071629994 |
| Seiten | 472 |
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