Consumer Perception on Modern Shopping Centers in Coimbatore City

Shopping is the examining of goods or services from retailers with the intent to purchase at that time. Shopping is an activity of selection and/or purchase. In some contexts it is considered a leisure activity as well as an economic one. Shopping has existed since the advent of civilization. Communities grew and prospered due to the local markets based at suitable places on certain fixed days. Markets have always attracted different groups of purchasers who had either money or the means to barter. While the need for disposable income is an important prerequisite for successful retailing. There is little correspondence between the early beginnings of retailing and modern market place. It is very important to know the consumers perception for the success of any business.