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Beschreibung
The book is aimed at providing a comprehensive understanding on e-retailing environment and online consumer behaviour. A detailed discussion is made on consumer online buying experience, influence of perceived benefits and risks on consumers¿ shopping behavior, and consumers¿ perceived value related to online shopping. This book gives a unique experience to the readers as it contains textual information as well as a case study based on empirical research.
Influence of Perceived Benefits and Risks on Perceived Value
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 24. Januar 2022 |
| Maße | 22 cm x 15 cm x 2.4 cm |
| Gewicht | 596 Gramm |
| Format | Softcover |
| ISBN-13 | 9786204738925 |
| Seiten | 388 |
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