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Beschreibung
This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 03. Oktober 2021 |
| Maße | 21 cm x 14.8 cm |
| Gewicht | 366 Gramm |
| Format | Softcover |
| ISBN-13 | 9783030533847 |
| Seiten | 264 |
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