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Consumer buying behavior towards online shopping

Consumer buying behavior towards online shopping

von Martyna Kostrzewska
Softcover - 9786205495605
43,90 €
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Beschreibung

Internet transactions involve a wide range of risks which may effectively discourage the consumer from shopping online or have a strong adverse impact on the level of consumer satisfaction with the product itself and the shopping process. In any business organisation various risk elements are part of business operations. That is why all companies which do business over the Internet should pay attention not only to economic risk that can be managed with derivatives purchased to protect against fluctuations in prices, exchange or interest rates, but also psychological risk and the possible loss of time by consumers when shopping online.

Social Media Marketing 2022

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung August 2022
Maße 22 cm x 15 cm x 0.5 cm
Gewicht 119 Gramm
Format Softcover
ISBN-13 9786205495605
Seiten 68

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