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Softcover - 9783031595370
235,39 €
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Beschreibung
This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and questions within the field and includes both theory and practical cases from around the globe. It brings together leading specialists from various disciplinary backgrounds and geographical regions, to offer state-of-the-art theoretical reflections and empirical research on contemporary issues. This book is a reference point for scholars, researchers, academics and students in the field of CBR across disciplines including tourism marketing, hospitality, leisure, festivals, and events.
An International Perspective
An International Perspective
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 12. November 2024 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 1183 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783031595349 |
| Seiten | 626 |
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