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Beschreibung
Consumers are not the same and they behave and decide on a varied extent. This book captured the behavior towards food consumption with a special reference towards fresh fruits and vegetables. The Theory of Planned Behavior is one of the best consumer behavior models that depicts the psychology towards the consumption of fruits and vegetables. This is a presentation of a wholesome information on consumption decision making.
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 09. Oktober 2017 |
| Maße | 22 cm x 15 cm x 1.3 cm |
| Gewicht | 304 Gramm |
| Format | Softcover |
| ISBN-13 | 9786202057561 |
| Seiten | 192 |
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