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COMPILATION: RESEARCH AS AN ACADEMIC REFERENCE IN EDUCATION

COMPILATION: RESEARCH AS AN ACADEMIC REFERENCE IN EDUCATION

von Claudia Fabiola Avila Guzmán, María Ydolina Rosales Pérez und Sara Trejo González
Softcover - 9786203339215
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Beschreibung

In recent years, higher education has undergone substantial changes in the way students learn, since, together with the development of technology, the student's attention has been dispersed. Many educational strategies based on learning theories have been adapted to these new scenarios. The use and development of new learning schemes are necessary to achieve the objectives of higher education institutions, in order to train professionals trained in knowledge, skills and experiences to develop in the workplace. One of the most used techniques that is currently applied successfully in the promotion of learning, is undoubtedly the study based on real cases, which allow students to propose correct and appropriate solutions to the needs of the productive sector. In this work, a case study is presented based on a real product that an association of local producers of poro cheese have been commercializing for many years and for which they are looking for new markets.

THE USE OF THE CASE METHOD AS A TOOL FOR LEARNING MARKETING IN HIGHER EDUCATION SETTINGS

Details

Verlag Our Knowledge Publishing
Ersterscheinung 21. Februar 2021
Maße 22 cm x 15 cm x 0.4 cm
Gewicht 113 Gramm
Format Softcover
ISBN-13 9786203339215
Seiten 64

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