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Communication process in H&M. Current situation and prospects

Communication process in H&M. Current situation and prospects

von Kostadin Ruychev
Softcover - 9783668789845
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Beschreibung

Essay from the year 2016 in the subject Communications - Print Media, Press, grade: 5.00, , language: English, abstract: H&M is one of the most successful retailers acting on the territory of the United Kingdom. Its success is due in part on the quality of the products it offers and on the concept of its promotional, advertising activity and communication process, taking place in the company. Hence, the question posed in this assignment is to explain how the communication process applies to the advertisement and promotion in the company. As a consequence, an assessment of the regulation of advertisement in the UK has been made. Finally, several recommendations have taken place.

Details

Verlag GRIN Verlag
Ersterscheinung 24. Oktober 2018
Maße 21 cm x 14.8 cm x 0.2 cm
Gewicht 40 Gramm
Format Softcover
ISBN-13 9783668789845
Auflage 1. Auflage
Seiten 16