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Beschreibung
The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research.
Details
| Verlag | Anchor Academic Publishing |
| Ersterscheinung | 15. Oktober 2013 |
| Maße | 22 cm x 15.5 cm x 0.8 cm |
| Gewicht | 166 Gramm |
| Format | Softcover |
| ISBN-13 | 9783954891634 |
| Seiten | 96 |
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