Coffee and cocoa marketing in Côte d'Ivoire

The anticipated average sale of coffee and cocoa set up in 2011 by Côte d'Ivoire is a new form of sale which presents itself as the gateway through which anyone wishing to export coffee must pass and /or cocoa from the Ivory Coast. This sale is a distance auction contract. It is carried out through internet channels through the Integrated Coffee and Cocoa Futures Sales System (SIVATC2).This system, called electronic messaging, was set up with the Average Advance Sales Program (PVAM). It combines the two techniques of electronic sales and auctions. This e-mail system used by the Conseil du Café-Cacao marks a break with the past when the marketing of coffee and cocoa was done in a liberalized system.