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Beschreibung
Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol.
Coca-Cola has grown to one of the world¿s biggest and most successful companies.
Such a success could only be achieved by a strong and outstanding Marketing Management.
CocäCola connects with its audience and customers in a way that other companies don¿t do.
This report provides information about CocäColäs Marketing Strategy and analyzes its
communication, product and price policy.
Details
| Verlag | GRIN Verlag |
| Ersterscheinung | 12. September 2013 |
| Maße | 21 cm x 14.8 cm x 0.5 cm |
| Gewicht | 101 Gramm |
| Format | Softcover |
| ISBN-13 | 9783656495277 |
| Auflage | 1. Auflage |
| Seiten | 60 |
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