Change in the mind of the strategist

Make sure that your organisation's strategy is characterized by change, and that strategy guides change. Succeed in changing employee behaviour and realising the benefits changes are aimed at.

The insights in this book are based on extensive practical experience and scientific research and offer unique knowledge to advance your change and strategy work. In a changing world, all organizations must develop to stay relevant. But changing a business requires a little more than managing it. Many organizations struggle to change sufficiently and quickly enough. And one of the most difficult challenges organizations faces is managing strategic and large-scale change.

So, how do we lead strategic change?

The short answer is that strategic change is a systematic way of working. No organization can do everything for everyone; no organization can change everything it ought to change. Organisations' limited resources must be used effectively. Strategy and adaptation to a world and to markets in constant motion are therefore two sides of the same coin.

This book demonstrates a practical, thought-through, and scientifically validated way of working where changes that are carried out are guided by the organization's strategy, and the management of change ensures desired strategic outcomes.