Challenges of institutional communication

Communication, whatever it may be, allows any organizational structure to maintain its image for sustainable development. This study is a contribution to the analysis of issues related to institutional communication for effective management of local governance in the commune of Bopa. The data used are of a socio-demographic and communication nature. The methodological approach consisted of collecting the data, processing and analyzing it with different software and the SWOT model. The analysis of the results shows that the quality of the reception at the Bopa town hall often depends on the social status and the relationship that the user has with the town hall staff. The means of communication at the town hall include the minutes of sessions, the organization of meetings and consultations between the council and the population. In addition, the participation of the population is increasingly extended to many actors: residents' associations, youth organizations, women's groups, traditional authorities, local businesses, etc.