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Challenges in Adoption of Mobile Banking

Challenges in Adoption of Mobile Banking

von Hemant Agarwal
Softcover - 9783659528811
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Beschreibung

Mobile banking, also known as M-Banking, mbanking and SMS Banking, is a term used for performing balance checks, account transactions, payments, credit applications and other banking transactions via a mobile phone. Mobile banking services provide time independence, convenience and promptness to customers, along with cost savings. This research primarily focus on challenges face by the Rural people while adopting themselves for Mobile banking in eastern part of Rajasthan in India.This research describe the main causes of non adoption of the technology as well as the solution and the ways by which mobile banking can be promoted and use as a very active and effective tool for mobile payments, salary and wages payments and money transfer among the rural people.

in Eastern Rajasthan, India

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 11. Juni 2014
Maße 22 cm x 15 cm x 0.5 cm
Gewicht 107 Gramm
Format Softcover
ISBN-13 9783659528811
Seiten 60

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