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Beschreibung
The book is intended to explore Malaysian celebrity endorsement particularly in apparel. within the endorsement marketing, activities are designed to satisfy human needs and wants which are intended to lead to a maximum purchase intention particularly among generation Y in Malaysia. Therefore, this book is intended to be as a guideline on how celebrity can be a model/endorser to attract the young generation to purchase a product.
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 17. Mai 2017 |
| Maße | 22 cm x 15 cm x 0.6 cm |
| Gewicht | 155 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659349751 |
| Seiten | 92 |
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