Can you delay gratification?

The ability to delay gratification is a one that not all individuals can easily accomplish. Many of our daily decisions rely our ability to assess situations to determine which behavior is appropriate to achieve a desired outcome. This concept is related to impulsivity, sensation and reward seeking, as well as self control and self regulation. Contemporary research regarding delay of gratification has demonstrated its importance in decision tasks both in a lab and real-life settings. Should I buy this computer now or wait a couple of weeks until it comes on sale? Should I spend my money now or invest for the future? These types of decisions are made daily. Each individual acts according to their response tendencies. The current study approaches delayed gratification using a University population in Ontario, Canada.