Business Research Methods

The book is primarily intended to serve as a companion for undergraduate and Post graduate students of Business Research Methods in all disciplines of various universities. It is hoped that the book shall provide guidelines to all interested in research studies of one sort or the other. We are grateful to all those persons whose writings and works have helped in the preparation of this book. We are equally grateful to the reviewer of the manuscript of this book who made extremely valuable suggestions and has thus contributed in enhancing the standard of the book. We look forward to suggestions from all readers, especially from experienced researchers and scholars for further improving the subject content as well as the presentation of this book.