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Hardcover - 9783662485064
96,29 €
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Beschreibung
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Mastering Business Markets
Mastering Business Markets
Details
| Verlag | Springer Berlin |
| Ersterscheinung | 30. März 2018 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 623 Gramm |
| Format | Softcover |
| ISBN-13 | 9783662569306 |
| Auflage | Softcover reprint of the original 1st ed. 2016 |
| Seiten | 399 |
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