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Beschreibung
This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.
Details
| Verlag | Palgrave Macmillan US |
| Ersterscheinung | April 2008 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 361 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349536917 |
| Auflage | 1st ed. 2008 |
| Seiten | 259 |
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