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Beschreibung
This guide is the ultimate reference for business planning practitioners. Following an introduction it contains 13 chapters:
Getting Started
- Structuring a business plan
- Case study of a UMTS service provider
- What can we learn from the dot.com crash?
Financial Statements and Valuation
- Understanding financial statements
- Valuing businesses
- Checklist of common pitfalls
Forecasting Revenues and Costs
- Forecasting is an art
- Forecasting on the supply side
- Forecasting demand
Advanced Techniques
- Knowing your competitors
- Value chain and business model
- Scenario planning
- Valuing business opportunities as ¿Real Options¿
Business Planning for Managers is illustrated with 100 pictures.
How to use powerful techniques to write better business plans
Details
| Verlag | Investaura Publications |
| Ersterscheinung | 11. November 2010 |
| Maße | 22.6 cm x 16 cm x 2.7 cm |
| Gewicht | 648 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783981373431 |
| Seiten | 320 |
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