Business Planning for Managers and Entrepreneurs

This guide is the ultimate reference for business planning practitioners. Following an introduction it contains 13 chapters:

Getting Started

- Structuring a business plan

- Case study of a UMTS service provider

- What can we learn from the dot.com crash?

Financial Statements and Valuation

- Understanding financial statements

- Valuing businesses

- Checklist of common pitfalls

Forecasting Revenues and Costs

- Forecasting is an art

- Forecasting on the supply side

- Forecasting demand

Advanced Techniques

- Knowing your competitors

- Value chain and business model

- Scenario planning

- Valuing business opportunities as ¿Real Options¿

'Business Planning for Managers and Entrepreneurs' is illustrated with 100 pictures, including examples and case studies from the ICT industry.