BUSINESS PLAN FOR A SOCIAL INCLUSION VENTURE

In Chile there are more than two million people with disabilities, who have had to adapt to what the market sells in many aspects of their daily lives, where one of them is something as basic as dressing. For an entrepreneur, it all starts by saying that Integration is not the same as Inclusion in society of people with physical disabilities or special abilities. Chile is a quite distant country in these topics and has very close realities in the day to day, in the environment and in many cases, as it happens in this case study, the "adaptation" of the loved ones to a discriminating system and to a culture which has cost to assimilate the different realities of the people is lived directly in a daily way.