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Business Marketing -  the case of Microsoft

Business Marketing - the case of Microsoft

von Fuat Beyazitoglu
Softcover - 9783640569335
17,95 €
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Beschreibung

Seminar paper from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: B, University of Southern Denmark, language: English, abstract: Microsoft is leading computer technology corporation in the world and Microsoft has some opportunities in the market to preserve its position such as good reputation of the brand and huge assets in terms of financial, human and technology; however they have many strong rivals against their units. This paper aims to identify the problems and challenges which are faced by the Microsoft Corporation; and to describe the most appropriate strategy which responds the indicated challenges.

Details

Verlag GRIN Verlag
Ersterscheinung 22. März 2010
Maße 21 cm x 14.8 cm x 0.2 cm
Gewicht 45 Gramm
Format Softcover
ISBN-13 9783640569335
Auflage 4. Auflage
Seiten 20