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Beschreibung
Cultural cluster are the grouping of the different countries of the world into culturally similar regions. While analyzing the entry strategies, an MNC has to concentrate on the all the aspects of the target country. The aspects which require attentions are cultural differences and similarities, available windows of opportunities, economic and political situation along with the law and order conditions. These aspects gain more importance when the venturing MNC comes from a different culture cluster.
Multinational Analysis
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 26. September 2011 |
| Maße | 22 cm x 15 cm x 1.1 cm |
| Gewicht | 274 Gramm |
| Format | Softcover |
| ISBN-13 | 9783845442037 |
| Seiten | 172 |
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