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Bundling telecommunications services : competitive strategies for converging markets

Bundling telecommunications services : competitive strategies for converging markets

von Jan Krämer
Softcover - 9783866443778
36,50 €
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Beschreibung

With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.

Details

Verlag KIT Scientific Publishing
Ersterscheinung 10. Juli 2009
Maße 24 cm x 17 cm
Gewicht 500 Gramm
Format Softcover
ISBN-13 9783866443778
Seiten 189