Building a Promising Future with Virtual and Augmented Reality

In this book, we analyze past approaches in designing and marketing Augmented Reality apps or devices, and we discover key issues that prevented their mainstream adoption. We offer insights into novel approaches to marketing consumer technology products; in particular, Augmented Reality devices. We evaluate marketing strategies in order to understand which ones have been successful and which problems should be avoided in future campaigns. Although other authors have discussed some of these topics, none of them has delved into them with an interdisciplinary lens. We also attempt to understand how recent Augmented Reality and Virtual Reality devices have been perceived in society and reported by media. This book includes human-computer interaction expert interviews, historical evolution models for consumer technology, and socio-cultural and political analysis.