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Branding in Organized Retailing: A Customer Perspective

Branding in Organized Retailing: A Customer Perspective

von Nishith Mishra
Softcover - 9786202675420
71,90 €
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Beschreibung

This book is an outcome of my thesis on a comparative study of customer buying behaviour of private label brands and national brands in organized retailing conducted in Delhi and National Capital Region (NCR) between years 2012-2016 in India.The book is composed of seven chapters in total. First four chapters are theoretical in nature. Chapter 5 is purely related to analysis of the data collected and analyzed, and remaining chapters are the concluding ones discussing on findings, interpretation, limitations and recommendations of the research outcome.

Brand Recognition by Customers

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 02. Juli 2020
Maße 22 cm x 15 cm x 1.1 cm
Gewicht 268 Gramm
Format Softcover
ISBN-13 9786202675420
Seiten 168

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