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Beschreibung
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
Rethinking Brand Identity
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | November 2012 |
| Maße | 22.9 cm x 15.2 cm |
| Gewicht | 2637 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349437313 |
| Auflage | 1st ed. 2013 |
| Seiten | 171 |
Schlagwörter
Business Strategy and Leadership, Business Strategy/Leadership, Businesskommunikation und -präsentation, Corporate Communication, Corporate Communication/Public Relations, Einzel- und Großhandel, Marketing, Marketing und Vertrieb, Sales and Distribution, Sales/Distribution, Strategisches Management, Trade, Trade and Retail
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