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Brand Preference for Packaged Milk with Special Reference to VNR, TN

Brand Preference for Packaged Milk with Special Reference to VNR, TN

von S. Seenivasagaperumal
Softcover - 9783659831096
61,90 €
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Beschreibung

The book entitled ¿a study on brand preference for packaged milk with special reference to Virudhunagar¿ is a descriptive study aiming at assuming the level of consumer satisfaction and factors that had influenced the brand preference for packaged milk. The primary data was collected and suitably edited and tabulated using the simple percentage method. The association between certain preference and the dominant factors that influence brand preference for packaged milk in Virudhunagar. In conclusion, the researcher found the preferred brand of packaged milk and the factors which made to prefer the particular brand of milk.

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 14. April 2016
Maße 22 cm x 15 cm x 0.9 cm
Gewicht 227 Gramm
Format Softcover
ISBN-13 9783659831096
Seiten 140

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