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Beschreibung
The main goal of the current master dissertation is the research of the brand portfolio architecture. Brand portfolio analysis is made from two perspectives: analysis of the theoretical concepts and models of the brand portfolio architecture; and the practical analysis of the Gillette Company brand portfolio in the female segment of Russian market. With this example the author aimed to make a practical application of the brand architecture theories and to check their viability in the real business cases.
The Case of Gillette Company
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 01. November 2011 |
| Maße | 22 cm x 15 cm x 0.6 cm |
| Gewicht | 161 Gramm |
| Format | Softcover |
| ISBN-13 | 9783846534953 |
| Seiten | 96 |
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