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Beschreibung
This book provides a broad view of brand loyalty by proposing a model and testing its potential antecedents. Brand loyalty is receiving great deal of attention in telecommunication sector.So there is a need of introducing comprehensive framework of brand loyalty construct. As customer retention is critical for strategists in dynamic world of telecommunication sector. So it is important for operators to devise well-structured customer loyalty programs for protecting the customers¿ base line.
A study on telecommunication sector of Pakistan
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 27. September 2011 |
| Maße | 22 cm x 15 cm x 0.4 cm |
| Gewicht | 102 Gramm |
| Format | Softcover |
| ISBN-13 | 9783846503881 |
| Seiten | 56 |
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