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Brand Innovation in FMCG

Brand Innovation in FMCG

von Gísli Thorsteinsson und Tom Page
Softcover - 9783844316117
49,00 €
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Beschreibung

The definition of packaging is as follows: ¿Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages and all the development and manufacturing processes that are required to create the packaging. In order to develop consistent successful packaging within the competitive and fast moving food and cosmetics market, premium brands must liaise with consumers in order to maintain an optimised brand design for their products.

Fast Moving Consumer Goods

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung März 2011
Maße 22 cm x 15 cm x 0.5 cm
Gewicht 113 Gramm
Format Softcover
ISBN-13 9783844316117
Seiten 64

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