Brand Equity Dimension & Buying Behavior: Concepts-Empirical Relevance

Brand Equity Dimension & Buying Behavior: Concepts-Empirical Relevance

von Anupama Chirag Dave, Mamta Brahmbhatt
Taschenbuch - 9786202068710
49,90 €
  • Versandkostenfrei
  • Hinweis: Print on Demand. Lieferbar innerhalb von 7 bis 10 Tagen
  • inkl. MwSt. & Versandkosten (innerhalb Deutschlands)
  • Hinweis: Print on Demand. Lieferbar innerhalb von 7 bis 10 Tagen
  • inkl. MwSt. & Versandkosten (innerhalb Deutschlands)

Autorenfreundlich Bücher kaufen?!

Beschreibung

This book draws strand from precedent literatures with an objective of authenticating the relevance of concepts of brand equity & buying behavior model. This book is going to be useful for budding & practicing managers as they can utilize this knowledge while practicing these concepts in real world. Contents of this book are going to be vital for research scholars working in the area of consumer behavior and brand equity.

Details

Verlag LAP Lambert Academic Publishing
Ersterscheinung November 2017
Maße 220 mm x 150 mm x 7 mm
Gewicht 189 Gramm
Format Taschenbuch
ISBN-13 9786202068710
Auflage Nicht bekannt
Seiten 116

Schlagwörter