Brand Development for Bangladeshi Restaurant Brand

This report examined many of the key factors to becoming a successful restaurant brand in the UK catering industry and emphasises many of the core aspects and variables according to the nature of the establishment and customer demand. This research aims to analyse the importance of brand and brand values, awareness, loyalties, and concept of brand development for Bangladeshi business to enhance their performance to reach their short and long term objectives. The author also has produced a report that consists of the critical evaluation of findings based on Bangladeshi restaurants and proposed a recommendation to meet the research objectives to enhance the UK's Bangladeshi restaurant business development process.