Brand and marketing communication in golf

Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Bergisch Gladbach, course: Business English, language: English, abstract: 1. Introduction

2. Theoretical basics

-What is ¿marketing communication¿?

-What are the objectives of it?

-How does ¿marketing communication¿ work?

-What is a brand? What is ¿brand equity¿?

3. Practical part

-Why is the golf market an attractive communication platform?

-Which elements of brand and marketing communication could a company use in golf?

-Example of the company/ brand ¿NIKE Golf¿

4. Conclusion

Objectives

-Learn about key aspects of brand and marketing communication in general and in golf

-Adopt the theoretical knowledge in golf using the example of NIKE