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Beschreibung
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 24. Juli 2012 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 382 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349340552 |
| Auflage | 1st ed. 2012 |
| Seiten | 230 |
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