Brainstorm (Series 1)

This book is a compilation of the author¿s journey of the last quarter of a century in the realms of mass communications, including advertising, public relations, events, and editorial experience. Having worked with a range of clients coming from diverse business sectors, working with senior professionals, reading up books, newspapers, and periodicals apart from working on various research projects, these articles share his learnings through the lenses of public relations and corporate communications professionals. Over the years, many communications campaigns that he was a part of have resulted in tremendous learnings for him. In recent years there has been a significant change in the field of communications, the way PR and corporate communications are practiced has undergone a sea change. The power of the Internet, which has made a huge impact on the way we communicate, has been prominently visible and many of the articles from this book. Lucidly written, this book attempts to see the traditional practices of public relations and corporate communications and attempt to bridge them with new-age practices, enabling an excellent reading experience for everyone.