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Beschreibung
A new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies worldwide.Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, the authors argue that lasting successcomes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth.
How to Create Uncontested Market Space and Make the Competition Irrelevant
Details
| Verlag | Harvard Business Review Press |
| Ersterscheinung | 20. Januar 2015 |
| Maße | 16.3 cm x 24 cm x 3 cm |
| Gewicht | 548 Gramm |
| Format | Hardcover |
| ISBN-13 | 9781625274496 |
| Seiten | 320 |
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