Blue Jeans. Why Do So Many People Wear Them?

Scientific Study from the year 2023 in the subject Cultural Studies - Empiric Cultural Studies, , language: English, abstract: Blue jeans are a cultural and historical phenomenon. Patented exactly 150 years ago, they have developed from work trousers to a cult object and finally to a neutral mass-produced and disposable item.

Why do so many people wear blue jeans? What significance do they have for baby boomers and young adults? What do people associate with wearing these pants? How is it possible that blue jeans are still marketed as a fashion item?

Anne Marie Juli answers these and other questions in her book. The focus is on the paradoxical human need for cultural affiliation and individual distinction. This book is aimed at teachers and students of social and cultural sciences, fashion schools, employees in the textile industry and anyone who is concerned about the expression of the own identity.