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Beschreibung
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
Details
| Verlag | Palgrave Macmillan US |
| Ersterscheinung | 27. Januar 2015 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 400 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349488957 |
| Auflage | 1st ed. 2014 |
| Seiten | 240 |
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