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Beschreibung
"Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this bold new approach to innovation allows companies to grow while also being a force for good. With examples that cut across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows why nondisruptive creation matters to all of us and why it's about to become a lot more important in the future; how to create innovation strategies that trigger nondisruptive creation instead of disruption; how to identify and execute on nondisruptive opportunities; and how companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society"--
Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs
Details
| Verlag | Ingram Publisher Services |
| Ersterscheinung | 02. Mai 2023 |
| Maße | 24.1 cm x 15.7 cm x 2.3 cm |
| Gewicht | 444 Gramm |
| Format | Hardcover |
| ISBN-13 | 9781647821326 |
| Seiten | 225 |
Schlagwörter
Absatz / Marketing, Eigentum und Organisation von Unternehmen, Englische Bücher / Wirtschaft - Business, Entwicklung (gesellschaftlich - wirtschaftlich - technisch), Entwicklungsökonomie und Schwellenländer, F u. E (Forschung und Entwicklung), Management: Forschung und Entwicklung (F&E), Marketing, Marketing und Vertrieb, Unternehmensorganisation, Vermarktung, Wirtschaftstheorie, Wirtschaftstheorie und -philosophie
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