Baking New Cakes

The South African business landscape has had notable innovative contributions from an industry largely wrongly categorised as being too informal to warrant scholarly and public attention. The 'home industry' could not represent a farther reality. The industry represents business undertakings involving home based production of goods. This industry hones the talents and skill of a large proportion of the population and when nurtured is capable of providing secure employment. The unique nature of goods and services supplied by this industry call for an innovative approach to business and with that highly complex management strategies. This book endeavours to explore this industry through the eyes of the most successful player in the industry, Koljander. A case study is developed to trace Koljander's origins, present challenges and opportunities as well as future prospects in the context of continuous innovation within the business. Extant literature is drawn on to provide academic explanations for the inspirational phenomena observed in the business. This book will appeal to students and researchers of business management as well as individuals interested in enterprise development.