Attitude and Awareness of Rural People towards savings and Investment

India is basically regarded as a rural based country because of 68.84 percent of its population is living in rural areas. Likewise, in Kerala state around 52.3 percent of population is also living on rural villages. Thus it is very clear that in order to make India as a developed nation there should be an upliftment of the lives of rural people especially in their economic conditions through proper enhancement of savings and investment levels of people in rural areas. Thus investment is an important subject matter that can make major impacts on individual and economic developments. For this purpose the savings and investments of rural should be mobilized and invested properly. But the fact is that many of the investors in rural area have no proper awareness on various investment avenues. Here the study focuses to analyse the investment attitude and awareness of rural people of Kalikavu village to understand ho far we are away from the development.