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Assessment of customer perception on mobile phone money transfer

Assessment of customer perception on mobile phone money transfer

von Brian Seda und Margret Ulaka
Softcover - 9783659452123
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Beschreibung

M-pesa ( M for mobile, pesa is swahili for money) is a mobile-phone based money transfer and micro financing service for safaricom and vodacom,the largest mobile network operators in Kenya and Tanzania.Currently the most developed mobile payment system in the world,M-Pea allows users with national identification or passport to deposit,withdraw and transfer money easily with a mobile device.Many lives has been in Kenya by the innovation of M-Pesa as monetary transaction can be done by the click of a button.This book will be useful to anyone who would like to know how customers perceive the use of Mobile phone money transfer.

A case study of M-pesa Kisumu,Kenya

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 12. Oktober 2013
Maße 22 cm x 15 cm x 0.4 cm
Gewicht 102 Gramm
Format Softcover
ISBN-13 9783659452123
Seiten 56